Privacy Policy

1. Introduction

EBK Solutions ("we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and share personal data when you visit our website https://ebksolutions.co.uk and how we interact with Google's advertising and analytics services.

This policy is designed to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. For the purpose of data protection legislation, EBK Solutions is the data controller.

2. Types of Personal Data Collected

We may collect and process the following categories of personal data:

• Contact Data: Including your name, email address, and phone number when you contact us directly.
• Technical Data: Including your IP address, browser type and version, time zone setting, operating system, and platform.
• Usage Data: Information about how you use our website, products, and services.
• Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties.

3. Legal Bases for Processing

Under UK GDPR, we rely on the following legal bases to process your personal data:

• Consent: Where you have given clear consent for us to process your data for a specific purpose.
• Contractual Necessity: Where processing is necessary for a contract we have with you.
• Legal Obligation: Where processing is necessary for us to comply with the law.
• Legitimate Interest: Where processing is necessary for our legitimate business interests (or those of a third party), provided your interests and fundamental rights do not override those interests.

4. Advertising and Marketing Data Collection

We use digital marketing tools to promote our services and improve user experience. This includes tracking user interactions on our website to deliver more relevant advertisements across the internet.

5. Google Analytics

We use Google Analytics to track and report website traffic. Google uses the data collected to track and monitor the use of our website. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network.

6. Google Ads, Remarketing, and Conversion Tracking

We use Google Ads, including Remarketing and Conversion Tracking features.

Remarketing

This allows us to reach people who previously visited our website. Third-party vendors, including Google, show our ads on sites across the internet using cookies to serve ads based on someone's past visits to our website.

Conversion Tracking

This helps us understand how effective our advertising campaigns are by tracking actions users take after clicking on an ad.

7. Google Customer Match and Hashed Data Usage

We utilize Google Customer Match. This service allows us to show ads to our customers across Google services (like Search, Gmail, and YouTube). To do this, we may share personal data (such as email addresses) with Google.

Important Notice: All such data is securely "hashed" (converted into a string of characters) before it is sent to Google. Google matches this hashed data against its own user database to display ads. Google does not receive the original, unhashed email address and uses the hashed data only for the purpose of the Customer Match service and for policy compliance.

8. Cookies and Tracking Technologies

Our website uses cookies to distinguish you from other users. This helps us provide you with a good experience when you browse and allows us to improve our site. We use both first-party and third-party cookies for technical, analytical, and advertising purposes.

9. International Data Transfers

Information collected through Google services may be transferred to and stored on servers located outside the UK, primarily in the United States. We ensure that any such transfers comply with UK GDPR requirements, utilizing Standard Contractual Clauses (SCCs) or other recognized safeguards to protect your data.

10. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

11. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. We limit access to your personal data to those employees, agents, and contractors who have a business need to know.

12. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data:

• Right of Access: You can request a copy of the data we hold about you.
• Right to Rectification: You can ask us to correct inaccurate data.
• Right to Erasure: You can ask us to delete your data in certain situations.
• Right to Restrict Processing: You can ask us to suspend the processing of your data.
• Right to Data Portability: You can request the transfer of your data to another party.
• Right to Object: You can object to processing based on legitimate interests or for direct marketing.

13. Opt-out Mechanisms

You can control how your data is used for advertising:

• Google Ad Settings: You can opt-out of Google’s use of cookies or device identifiers by visiting Google’s Ads Settings.
• Network Advertising Initiative (NAI): You can opt-out of a third-party vendor's use of cookies by visiting the NAI opt-out page.
• Google Analytics Opt-out: You can prevent your data from being used by Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

14. Contact Us

If you have any questions about this Privacy Policy or our data protection practices, please contact us at:

Business Name: EBK Solutions
Email: info@ebksolutions.co.uk
Location: United Kingdom